Privacy Policy

LOVAT Privacy Policy and the General Data Protection Regulations (“GDPR”) and The Data Protection Act 2018.

LOVAT commits to strong, secure and transparent privacy practices, because your privacy is important to us.

We are doing our very best to protect your privacy and avoid any misuse or abuse of your personal data. And because we value your privacy and strives for our services to be safe and enjoyable for everyone:

  • We never sell personal data to anyone
  • We carry out all processing operations in strict compliance with European privacy laws.
  • You are in control of your personal information at all times.

Our Privacy Policy explains:

  • What information we collect and why we collect it.
  • How we use this information, share and protect it.

We only collect the personal data about you and your customers that is necessary under law requirements to complete your order or carry out your instructions and for general administration of your account with us.

This does not include any special types of information such as biometric data but includes location based information.

Personal Information LOVAT Collects

Information you give to us. Most of the information we collect comes directly from you, for example when you write to us in forms on the website or contact us via email. You can always choose not to provide us with certain information.

Information we collect about you. Sometimes we obtain information in other ways. For example from publicly available sources such as contact information service providers or through our use of cookies. You can always opt-out of our use of cookies.

Additionally, we collect the following types of personal information from you and/or your customers once you have registered LOVAT account:

  • Information about you and others who may access LOVAT account on behalf of your store, such as your name, address, email address, phone number, and billing information;
  • Information about individuals who visit your store, such as their IP address, web browser details, time zone, and information about the cookies installed on the particular device.

Calls and chat conversations with you may also be recorded and logged for verification of orders, documentation, and for quality and improvement purposes.

Access and Disclosure

We may share your personal information with the following categories of recipients:

  • End-user Customers

If you are buying products or services from us on behalf of a company, your personal information will be used by us and disclosed to the organization which you represent.

  • Service providers

We may disclose your personal information to third party service providers who require access to such information for the purpose of providing specific services to us. These third parties will generally only be able to access your data in order to provide us with their services and will not be able to use it for their own purposes. We may disclose your personal information to professional advisors (such as legal advisors and accountants), auditors or other third parties for the purpose of providing professional services to us

  • Regulatory bodies

We may disclose your personal information:

  • to tax authorities, regulators, law enforcement agencies, government agencies, and judicial or administrative bodies;
  • to data protection regulatory authorities;
  • and to other regulatory authorities with jurisdiction over our activities.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Collection methods

We use different methods to collect data from and about you including through:

Direct interactions. You may give us your personal data by registering or contacting us. This includes personal data you provide when you create an account on our website, subscribe to our service or publications, request marketing to be sent to you, or give us feedback.

Automated technologies or interactions. As you interact with our website, we may automatically collect technical Data about your equipment, browsing actions and patterns.

Personal data is stored as long as you are a customer at LOVAT.

After the customer relationship has ended, personal data is stored if necessary to comply with applicable laws, including money laundering legislation, accounting legislation, and applicable data protection legislation. This entails that personal data is stored for approx. 5 years after the customer relationship has ended.

How we protect your personal data

Keeping your personal data safe and secure is at the centre of how we do business. We use appropriate technical, organizational and administrative security measures to protect any information we hold from loss, misuse, and unauthorized access, disclosure, alteration and destruction such as SSL protocol, DDBMS, SQL injection protection system.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at